Resume

Email: steve@circamarketing.com
Cell: 205-563-9098


PROFILE
Branding design specialist with a proven track record of helping companies create, strengthen and build unique brands on a regional and national scale to increase revenue. Effective combination of hands-on agency, corporate, and entrepreneurial advertising experience across all contact points to create and execute marketing plans and branding initiatives.


EXPERIENCE
Circa Marketing, Birmingham, AL
Principal, Owner | 2002 – Present
Sole proprietor for boutique advertising and marketing firm. Generate new clients to provide hands-on, cost effective, creative branding solutions in traditional and digital mediums. Manage multiple projects simultaneously and resources working on each to create unique and smart design from concept through production. Experienced with a broad range of advertising budgets to maximize return on investment.


Financeware, Richmond, VA
Marketing Design Specialist | 2001-2002
Leadership role for a financial services technology company, which designs investment analysis software. Transitioned corporate marketing efforts in-house, and provided strategic leadership and hands-on design work for a new branding campaign, which included traditional and digital mediums. Selected accomplishments include:

    • Authored and integrated marketing collateral in a timely cost effective manner, including the branding of new white papers, PowerPoint presentations, print advertising, sales collateral, and an interactive flash presentation cd.
    • Created, designed, and disseminated an HTML weekly advisor email, and developed a program to analyze volume using Webtrends, allowing documentation of the site traffic.



Mpower Communications, Atlanta, GA
Manager, Design Services | 2000 – 2000
Project Manager for branding launch of a start-up telecommunications company offering VoSDSL to individual consumers and small businesses. Authored and implemented entire graphic identity program across all brand contact points. Selected accomplishments include:

    • Developed graphic interface for internet portal site, including creation of assets in accordance with strategy.



DBA – Steve Inskeep, Atlanta, GA
Consultant | 1998 – 2000
Advertising Consultant for 360Inc., Match, WestWayne, Sawyer Riley Compton, Mpower Communications and Innotrac.


WestWayne, Tampa, FL
Designer | 1995 – 1998
Creative designer for regional advertising agency. Extensive design and concept responsibilities for in-house clients. Assigned to the RJ Reynolds Tobacco, Royal Caribbean Cruise Lines, and Publix Supermarkets accounts. Selected accomplishments include:

    • Created point-of-sale material for the RJ Reynolds brand launch in New York.
    • Extended brand equity for Publix Supermarkets through targeted collateral marketing.
    • Developed logo treatments, insightful collateral designs and dimensional point-of-purchase solutions.



Image By Design, Chicago, IL
Designer | 1990 – 1993
National advertising and design firm specializing in retail design. Created new packaging and promotional concepts and campaigns in addition to logo treatments, insightful collateral designs, and dimensional point-of-sale solutions. Clients included Fruit of the Loom, Spiegel, and Sears. Selected accomplishments include:

    • Designed shop identification programs for vendor supplied retail systems.



COMMUNITY ACTIVITIES
Birmingham Advertising Federation
Board Member | 2008 – 2009


Birmingham Museum of Art
Board Member, Executive Office | 2004 – 2008


EDUCATION
University of Florida, Gainesville, FL
Bachelor of Arts, English