unique paving materials
Circa Marketing created this site for a manufacteur of pavement repair materials sold nationally. Using their existing logo, this site redesign and branding project delivered the client a fresh identity in a B2B market that was dreary at best. In an effort to provide customers an overview of company’s products, quickly accessible PDFs were designed by Circa Marketing for easy printing from the customer’s desktop. This reduced the cost of client’s previous budget for the printing and distribution of product literature significantly.
Also instituted by Circa Marketing was a weekly blast of branded HTML emails, distributed nationwide using opt-in lists provided by sales reps, that alerted customers of special promotions and new product introductions.
Branded collateral pieces included production of a 5-minute quicktime movie, trade show booth, direct marketing postcards, stationary, and product packaging.
To view an archived version of this site, please click here.